The Value of Using a Certified Residential Specialist

The idea of saving the money normally paid, as commission to a real estate agent is tempting to many homeowners.  This feeling is understandable, but the lack of an experienced and knowledgeable professional can be expensive, especially in today's volatile real estate market. 

The complexity of selling a home has increased drastically over the past several years: environmental issues, disclosure, tax and legal concerns --- all are more complicated today than ever before.  Today, a real estate agent does much more than plan open houses and show your home.  I will guide you through the intricacies of the sales process, ensuring that all the necessary reports are filed, disclosures made, and forms signed.  I will also help you in other ways:

  • Setting the price. Do you know how much to ask for your home?  If the price is too high, you won't get any offers.  If it's too low, you'll lose money.  I know the local market and will help you set a profitable but realistic price.
  • Networking with other agents. Did you know that most home sales in California involve cooperating brokers?  My solid relationships with other brokers provide me with a vast source of potential buyers.  My extensive networking exposes your home in this essential group.
  • Advertising your home. What's the best way to draw buyers to your home...classified ads, open houses, flyers to brokerage firms?  I will help you decide which vehicles will gain the best exposure for your home.
  • Qualifying potential buyers. Can you tell when someone is really interested in your home or merely curious?  I have the experience to sort the qualified buyers from the "idle shoppers".
  • Negotiating the sale. Once you've found a buyer, will you get the best possible terms?  My negotiating skills will help surmount any obstacles and ensure that your final sale agreement is both comprehensive and profitable for you.
  • Complying with the law. Do you know what you must disclose to the buyer of your home?  Making sure that you comply with all the recent court decisions regarding property sales is one of the most crucial services I will provide.
As your Certified Residential Specialist, I can save you substantial time, money and bother.  I will do all the legwork during the entire process, from the initial stages of advertising to preparing forms during escrow.  My reputation will make selling your property smooth, profitable and quick.

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