Finalize the price and terms to maximize market attention
Complete Real Estate Transfer Disclosure Statement and other disclosure paperwork
We coordinate the staging consultant for interior as well as exterior
Arrange a landscaping assessment: lawn, flowers, potted plant, tree-trimming to maximize the setting
Prepare property preparation-to-do list
Gather all appropriate information on the property
Schedule professional photographer photo-shoot
We collect keys, alarm codes and showing instructions; seller completed disclosure package and any other reports and documents pertinent to the property from the seller
We coordinate and order any pre-sale inspections of the property
Property Marketing
Develop color property statement
Develop color property brochure
Develop unique WebPages or address-URL website for the property
We keep you updated on new listings, closed sales and price reductions
We order appropriate reports: city, natural hazard etc.
Prepare newspaper advertisements
Prepare magazine advertisements
Prepare luxury marketing for every property
Post property on over 17 major real estate web sites, including those of Terra Firma Global Partners, the San Francisco Chronicle, the Wall Street Journal, and The New York Times. The property will automatically be posted on an additional 75 web sites.
Post Enhanced property profile on Realtor.com and 12 associated real estate sites: multiple photos, extended descriptions, scrolling text, etc.
Post property on Elegant Homes, Luxury Real Estate web sites as appropriate
Post property on the Bay Area Multiple Listing Service
Direct Mail to targeted demographics and personal sphere
Distribute property statements to area “Top Agents”
Showing the Property
Post “For Sale “ sign
Terra Firma Global Partner's office tour, agent feed back
We arrange all showings
We arrive at the house prior to all showings to set the stage, ie: lights, music, etc.
Follow-up with all showings for feed-back
Arrange catered Broker tour
Offer Acceptance to Close of Escrow
We review with you the offer (price, terms, contingencies, and timelines), negotiating strategies, and possible counter-offers.
Acceptance of offer: We deliver Seller-executed copy of purchase contract and all associated addenda and counter-offers to Buyer’s Agent
Encourage and market for back-up offers
We provide you with the timeline for removal of Contingencies and Close of Escrow
We confirm the Escrow has been opened and initial deposit received (and good funds)
We coordinate and attend Buyer inspections
We provide you with copy of the reports
As necessary, we coordinate any property work necessary for statutory compliance
We coordinate appraisal and monitors, as possible the Buyer’s loan approval process
We review the Preliminary Title Report and provide you with copies
We monitor the Buyer’s removal of contingencies item by item as contractually specified
We counsel you on renegotiation issues and strategies as necessary
As appropriate, we counsel you and facilitates and collection of additional information-contractor quotes for repairs, title and permit data, updated market information, legal issues, etc., necessary for you to understand, quantify and resolve contingency removal or renegotiation issues.
We confirm Buyer has increased the deposit to escrow
We coordinate the Buyer final walk-through
Arrange the final escrow instructions with the Title Company and schedule signing
We review the final closing statement prior to your signing
We meet with you for the final signing at the Title Company
Close of Escrow
We coordinate the delivery of keys to Buyer’s Agent